Where Intent 
Turns Into Revenue.

US-based. Operator-led. Publisher-rooted.

We’ve built, broken, and rebuilt just about everything that touches performance marketing. Email is where we live, but the infrastructure, the content, the workflows, and the revenue systems we build run across everything your audience touches. That’s what makes us the right advisors, marketing, and email remarketing partner.

Most marketing firms advise from the sidelines.

AFMG operates from the inside.

You already have the audience. We know what to do with it.

With 100+ years of combined experience, AFMG has helped shape the performance marketing industry from the inside.

We’re active publishers and operators. We run the same systems and execute the same strategies we recommend to our clients every day. Our perspective comes from experience, not observation.

That's the advantage.

What We Do

Our Work

You already have the audience. We help you generate more revenue from it.
Think of AFMG as your outsourced email team. We build and manage the systems that drive growth.

Built by operators. Backed by experience.

Email Remarketing

Re-Engagement is where the money lives.

Your first-party data is one of your most valuable business assets. We help brands turn existing customers, subscribers, and leads into long-term revenue through email remarketing, re-engagement, and lifecycle strategy.

Newsletter Marketing

Check Your Inbox.

Our portfolio of first-party newsletter brands connects advertisers with highly engaged subscriber communities through trusted domains, mature email infrastructure, and premium inventory.

Content Marketing

Content with intent.  Media with precision.

Our portfolio of comparison websites and editorial brands reaches high-intent consumers across the financial, home services, e-commerce, and senior verticals. Powered by first-party data and audience intelligence, we connect brands with the right audience at the right moment.

List Management

Your data is only as valuable as the strategy behind it.

From signal matching and data hygiene to partner optimization, we help brands transform subscriber data into long-term revenue opportunities.

Consulting / Advisory

When the stakes are high, experience matters.

Every company reaches a point where it needs specialized expertise without hiring a full executive team. Our team has spent decades building, scaling, and optimizing businesses, giving organizations practical guidance rooted in real-world execution—not theory.

Here’s just a few areas where we can help:

  • Fractional CMO, CTO & Email Leadership
  • Email Deliverability & Infrastructure
  • Affiliate Strategy & Partner Monetization
  • Workflow Automation & SaaS Advisory
  • Email Compliance (CAN-SPAM & California BPC §17529.5)

how it works

How we work together and can earn together.

01

Audit & Identify

02

Strategize & Build

03

Optimize & Scale

Track Record

Numbers that matter.

Not metrics that look good.

The Leaders Behind AFMG

Two sides of the same system. That's exactly why it works.

Amber Paul-Ferris

MARKETING · REVENUE STRATEGY
 · COMMERCIAL EXECUTION

20+ years in performance marketing, email, affiliate strategy, and revenue operations. Amber leads strategy, partnerships, creative direction, and all commercial execution — ensuring every initiative ties to revenue.

Speaker. Builder. Operator. Trusted by some of the largest names in insurance and finance.

Mark Ferris

TECHNOLOGY · INFRASTRUCTURE · AUTOMATION

The technical architect behind AFMG. Mark designs and oversees the systems that make monetization actually work in production — from data flow and integrations to tracking, automation, and infrastructure.

Engineer. Systems thinker. The reason what Amber promises always ships.

insights

From Operators,
For Operators.

People are skeptical of ads but rely on comparisons to make decisions. Here’s what makes comparison content trustworthy, and how that trust turns into better leads.

10/05/26

Impressions tell you how many people saw your message, not whether any of them were ready to act. Here’s why intent is the better signal, and how to meet buyers at the moment of decision.

10/05/26

Bad data doesn’t just sit there. It drags down deliverability for your best subscribers, skews your numbers and costs you money. Here’s what real list hygiene looks like.

10/05/26

contact us

Check Your Inbox

AFMG helps businesses unlock the revenue hidden inside their existing traffic, content, and customer touchpoints. If you’re looking for clarity, smarter systems, or a more intentional approach to monetization, you’re in the right place. Share a bit about your goals below, and we’ll map the most effective path forward.

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