Welcome to AFMG
Where intent turns into revenue.
AFMG is built for brands and performance advertisers that already have traffic, audiences, or lists and want to turn them into predictable, scalable revenue.
We specialize in monetizing existing demand, not chasing vanity metrics. Our work lives at the intersection of data, intent, and timing, helping brands activate what they already own in smarter ways.
KEy SKills
List Monetization
Email Re-Marketing
Content Marketing
Newsletter Marketing
Consulting
What We Do
List Monetization
We transform owned and partner email lists into compliant, high-performing revenue channels. All without burning trust or deliverability.
This includes:
- Monetization strategy
- Partner selection
- Offer alignment
- Ongoing performance optimization
Email Re-Marketing
Reactivation is where the money lives.
We design remarketing systems that bring users back intelligently and profitably, including:
- Winback and re-engagement campaigns
- Lifecycle and behavior-based triggers
- Churned user and inactive list monetization
- Revenue-focused broadcast strategy.
Content Marketing
Content should convert, not just exist. Every piece of content is built with intent mapping and monetization in mind.
We help brands monetize content across:
- Editorial and advertorial placements
- Native and newsletter content
- Performance-driven storytelling
Newsletter Marketing
Newsletters are one of the most undervalued revenue assets in digital marketing. Whether you are launching or scaling, we turn inbox attention into revenue. We support:
- Newsletter monetization strategy
- Sponsorship and offer alignment
- Editorial and paid content balance
- Revenue forecasting and optimization
42+
YEars of Combined experience112
Completed projects+53M
Records Processed Last Month+642M
RecordsTrack Record
With a solid track record, I take pride in my accomplishments, showcasing my expertise and commitment to delivering exceptional results.
Verticals We Serve
We focus where intent is high and performance matters.
Consumer Finance:
Credit cards, lending, insurance, personal finance, and financial services.
B2B:
Lead generation, SaaS, professional services, and performance-driven acquisition.
Auto/Home Insurance:
High-intent acquisition, remarketing, and lifecycle monetization.
Consumer
FinanceB2B
Auto
InsuranceHome
Insurance
Activation
Why AFMG
Most marketing firms focus on acquisition.
We focus on activation.
If you already have Traffic, Content, Subscribers, Customers and Data; we help you turn that intent into revenue sustainably, compliantly, and intelligently.
About Us
AFMG is led by two operators who live on opposite sides of the same system, and that is exactly why it works.
Amber is the growth, sales, and monetization brain behind AFMG.
With decades of experience in performance marketing, email, affiliate strategy, and revenue operations, she specializes in turning traffic and lists into scalable profit centers. Amber leads strategy, partnerships, creative direction, and commercial execution, ensuring every initiative ties directly back to revenue.
She is known for building systems that are:
- Performance-driven
- Compliance-conscious
- Built to scale
- Grounded in real operator experience
Amber Paul-Ferris
Marketing and Revenue Strategy
Mark is the technical architect behind AFMG.
He designs and oversees the systems that make monetization work, from data flow and integrations to tracking, automation, and infrastructure. Mark ensures that what is promised in strategy actually functions in production.
His focus is on:
- Scalable, reliable technical systems
- Clean data and attribution
- Automation and efficiency
- Long-term platform stability
Mark Ferris
Technology and Infrastructure
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