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Welcome to AFMG

Where intent turns into revenue.

AFMG is built for brands and performance advertisers that already have traffic, audiences, or lists and want to turn them into predictable, scalable revenue.
We specialize in monetizing existing demand, not chasing vanity metrics. Our work lives at the intersection of data, intent, and timing, helping brands activate what they already own in smarter ways.

KEy SKills

List Monetization

Email Re-Marketing

Content Marketing

Newsletter Marketing

Consulting

What We Do

List Monetization

We transform owned and partner email lists into compliant, high-performing revenue channels. All without burning trust or deliverability.
This includes:

  • Monetization strategy
  • Partner selection
  • Offer alignment
  • Ongoing performance optimization

Email Re-Marketing

Reactivation is where the money lives.

We design remarketing systems that bring users back intelligently and profitably, including:

  • Winback and re-engagement campaigns
  • Lifecycle and behavior-based triggers
  • Churned user and inactive list monetization
  • Revenue-focused broadcast strategy.

Content Marketing

Content should convert, not just exist. Every piece of content is built with intent mapping and monetization in mind.
We help brands monetize content across:

  • Editorial and advertorial placements
  • Native and newsletter content
  • Performance-driven storytelling

Newsletter Marketing

Newsletters are one of the most undervalued revenue assets in digital marketing. Whether you are launching or scaling, we turn inbox attention into revenue. We support:

  • Newsletter monetization strategy
  • Sponsorship and offer alignment
  • Editorial and paid content balance
  • Revenue forecasting and optimization

42+

YEars of Combined experience

112

Completed projects

+53M

Records Processed Last Month

+642M

Records

Track Record

With a solid track record, I take pride in my accomplishments, showcasing my expertise and commitment to delivering exceptional results.

Verticals We Serve

We focus where intent is high and performance matters.
Consumer Finance:
Credit cards, lending, insurance, personal finance, and financial services.
B2B:
Lead generation, SaaS, professional services, and performance-driven acquisition.
Auto/Home Insurance:
High-intent acquisition, remarketing, and lifecycle monetization.

Consumer

Finance

B2B

Auto

Insurance

Home

Insurance

Activation

Why AFMG

Most marketing firms focus on acquisition.

We focus on activation.

If you already have Traffic, Content, Subscribers, Customers and Data; we help you turn that intent into revenue sustainably, compliantly, and intelligently.

About Us

AFMG is led by two operators who live on opposite sides of the same system, and that is exactly why it works.

Amber is the growth, sales, and monetization brain behind AFMG.
With decades of experience in performance marketing, email, affiliate strategy, and revenue operations, she specializes in turning traffic and lists into scalable profit centers. Amber leads strategy, partnerships, creative direction, and commercial execution, ensuring every initiative ties directly back to revenue.
She is known for building systems that are:

  • Performance-driven
  • Compliance-conscious
  • Built to scale
  • Grounded in real operator experience

Amber Paul-Ferris
Marketing and Revenue Strategy

Mark is the technical architect behind AFMG.
He designs and oversees the systems that make monetization work, from data flow and integrations to tracking, automation, and infrastructure. Mark ensures that what is promised in strategy actually functions in production.
His focus is on:

  • Scalable, reliable technical systems
  • Clean data and attribution
  • Automation and efficiency
  • Long-term platform stability

Mark Ferris
Technology and Infrastructure

Crafting Engaging Digital Experiences to Transform Your Online Presence